Barolo · Winery · Curated profile

Luigi Pira

Luigi Pira

Luigi Pira is a fifth-generation family estate in Serralunga d'Alba, one of Barolo's most respected communes. The Pira family has worked these hills since the late 1800s, but it was Luigi Pira and his wife Rosa who turned the holding into a proper wine business in the 1950s; his sons Gianpaolo, Romolo and Claudio began estate-bottling in the early 1990s, and the winery today is a family affair, with Gianpaolo's wife Tiziana and daughters Annalisa and Elena hands-on in vineyard and cellar. Production stays narrow: Dolcetto d'Alba, Barbera d'Alba Superiore, Langhe Nebbiolo and four Barolos, three single-vineyard crus (Marenca, Margheria, Vignarionda) plus a blended Barolo of the Serralunga commune. Ageing leans on large Slavonian oak casks, a traditional choice meant to let fruit and site show through rather than wood. Serralunga sits on the highest, easternmost ridge of the Barolo zone, where the compact Lequio Formation soils are associated with some of the denomination's most structured, long-lived wines.

At a glance

Region
Barolo, Piemonte, Italy
Address
Via XX Settembre, 9, 12050 Serralunga d'Alba (CN)
Winemaker
Luigi Pira
Tours
Available
Tastings
Not listed
Wines listed
7
Website
https://www.piraluigi.it/

Visits & tastings

A visit here means a walk through the cellar followed by a tasting of the family's wines, arranged only by appointment through the online booking form.

Tours

  • Cellar tour and tasting · guided walk through the cellar with a tasting of the estate's wines · by appointment, booked online

Contact

Wines from Luigi Pira

  • Barbera d'Alba Superiore: Barbera d'Alba Superiore DOC, Barbera 100%, Red. Grown outside Serralunga, in Roddino, on a 2-hectare, south-west facing plot at 420 metres, planted in 2000, giving about 10,000 bottles.
  • Barolo del Comune di Serralunga d'Alba: Barolo DOCG, Nebbiolo 100%, Red. The estate's classic Barolo, blended from three vineyards across the Serralunga commune totalling 3 hectares at 320 metres, planted between 1959 and 1995, giving about 16,000 bottles built for earlier readiness and…
  • Dolcetto d'Alba: Dolcetto d'Alba DOC, Dolcetto 100%, Red. Grown on a 2-hectare, north-facing plot in Serralunga d'Alba at 330 metres, planted 1980-2010, giving about 12,000 bottles a year.
  • Langhe Nebbiolo: Langhe DOC Nebbiolo, Nebbiolo 100%, Red. The estate's most youthful, immediate expression of Nebbiolo: a 1.5-hectare, south/south-west facing plot at 310 metres in Serralunga d'Alba, planted in 1999, giving about 9,000 bottles.
  • Marenca: Barolo DOCG, Nebbiolo 100%, Red. Marenca is the estate's iconic cru: a 2-hectare plot on a prominent, steep basin in Serralunga d'Alba, planted in 1990 on limestone-clay soil at 350 metres, south/south-west facing, giving about 9,000 bottles.
  • Margheria: Barolo DOCG, Nebbiolo 100%, Red. Margheria is a gently south-facing, 1.5-hectare cru in Serralunga d'Alba on limestone-clay soil at 340 metres, planted in 1959, giving about 7,000 bottles of a classic, elegant Barolo that is approachable earlier than…
  • Vignarionda: Barolo DOCG, Nebbiolo 100%, Red. Vignarionda is considered the quintessential Serralunga cru: a 1-hectare, south-west facing plot at 330 metres on limestone-clay soil, planted in 1994, giving about 4,000 bottles of an intense, structured yet balanced…